I bridge strategy and product design to help companies define, validate, and launch high-impact solutions.
PhD in UX with 10 years of experience and 50+ projects across top companies and early startups
Let's work together
Contribution:
Qualitative and quantitative user research

Benchmarking to identify potential new features

Conceptualization of a new experience, from first wireframes to final UI

Designed final UI they implemented in the app, in collaboration with their Project Manager and Development team
Contribution:
Qualitative and quantitative user research

Benchmarking to identify potential new features

Conceptualization of a new experience, from first wireframes to final UI

Designed final UI they implemented in the app, in collaboration with their Project Manager and Development team
Contribution:
Qualitative and quantitative user research

Benchmarking to identify potential new features

Conceptualization of a new experience, from first wireframes to final UI

Designed final UI they implemented in the app, in collaboration with their Project Manager and Development team
Contribution:
Qualitative and quantitative user research

Benchmarking to identify potential new features

Conceptualization of a new experience, from first wireframes to final UI

Designed final UI they implemented in the app, in collaboration with their Project Manager and Development team
Contribution:
Qualitative and quantitative user research

Benchmarking to identify potential new features

Conceptualization of a new experience, from first wireframes to final UI

Designed final UI they implemented in the app, in collaboration with their Project Manager and Development team
Contribution:
Qualitative and quantitative user research

Benchmarking to identify potential new features

Conceptualization of a new experience, from first wireframes to final UI

Designed final UI they implemented in the app, in collaboration with their Project Manager and Development team






Contribution:
Led the entire process, from UX research to the final design system.

Conducted semi-structured interviews with 16 employees worldwide.

Developed the information architecture and wireframes.

Designed the final UI and created a fully clickable prototype to simulate the real experience.

Created a design system to ensure consistent future solutions.
Contribution:
Led the entire process, from UX research to the final design system.

Conducted semi-structured interviews with 16 employees worldwide.

Developed the information architecture and wireframes.

Designed the final UI and created a fully clickable prototype to simulate the real experience.

Created a design system to ensure consistent future solutions.
Contribution:
Led the entire process, from UX research to the final design system.

Conducted semi-structured interviews with 16 employees worldwide.

Developed the information architecture and wireframes.

Designed the final UI and created a fully clickable prototype to simulate the real experience.

Created a design system to ensure consistent future solutions.
Contribution:
Led the entire process, from UX research to the final design system.

Conducted semi-structured interviews with 16 employees worldwide.

Developed the information architecture and wireframes.

Designed the final UI and created a fully clickable prototype to simulate the real experience.

Created a design system to ensure consistent future solutions.
Contribution:
Led the entire process, from UX research to the final design system.

Conducted semi-structured interviews with 16 employees worldwide.

Developed the information architecture and wireframes.

Designed the final UI and created a fully clickable prototype to simulate the real experience.

Created a design system to ensure consistent future solutions.
Contribution:
Led the entire process, from UX research to the final design system.

Conducted semi-structured interviews with 16 employees worldwide.

Developed the information architecture and wireframes.

Designed the final UI and created a fully clickable prototype to simulate the real experience.

Created a design system to ensure consistent future solutions.






Plato Systems
YEAR
2024
ROLE
SENIOR PRODUCT DESIGNER
Contribution:
Led company’s first product from 0 to 1 as the solo designer

Collaborated closely with key stakeholders to define the product strategy

Designed and built the company's website from scratch with Framer

Weekly observational meetings and in-person interviews with the customer
Contribution:
Led company’s first product from 0 to 1 as the solo designer

Collaborated closely with key stakeholders to define the product strategy

Designed and built the company's website from scratch with Framer

Weekly observational meetings and in-person interviews with the customer
Contribution:
Led company’s first product from 0 to 1 as the solo designer

Collaborated closely with key stakeholders to define the product strategy

Designed and built the company's website from scratch with Framer

Weekly observational meetings and in-person interviews with the customer
Contribution:
Led company’s first product from 0 to 1 as the solo designer

Collaborated closely with key stakeholders to define the product strategy

Designed and built the company's website from scratch with Framer

Weekly observational meetings and in-person interviews with the customer
Contribution:
Led company’s first product from 0 to 1 as the solo designer

Collaborated closely with key stakeholders to define the product strategy

Designed and built the company's website from scratch with Framer

Weekly observational meetings and in-person interviews with the customer
Contribution:
Led company’s first product from 0 to 1 as the solo designer

Collaborated closely with key stakeholders to define the product strategy

Designed and built the company's website from scratch with Framer

Weekly observational meetings and in-person interviews with the customer








Pronokal Healthy Living App
YEAR
2022
ROLE
UX CONSULTANT
Contribution:
Participated in strategy sessions to define the main product concept.

Developed UX flows to ensure a seamless and intuitive experience.

Crafted the final visual design to create an attractive and enjoyable experience.

Conducted the user testing process to gather feedback and insights.
Contribution:
Participated in strategy sessions to define the main product concept.

Developed UX flows to ensure a seamless and intuitive experience.

Crafted the final visual design to create an attractive and enjoyable experience.

Conducted the user testing process to gather feedback and insights.
Contribution:
Participated in strategy sessions to define the main product concept.

Developed UX flows to ensure a seamless and intuitive experience.

Crafted the final visual design to create an attractive and enjoyable experience.

Conducted the user testing process to gather feedback and insights.
Contribution:
Participated in strategy sessions to define the main product concept.

Developed UX flows to ensure a seamless and intuitive experience.

Crafted the final visual design to create an attractive and enjoyable experience.

Conducted the user testing process to gather feedback and insights.
Contribution:
Participated in strategy sessions to define the main product concept.

Developed UX flows to ensure a seamless and intuitive experience.

Crafted the final visual design to create an attractive and enjoyable experience.

Conducted the user testing process to gather feedback and insights.
Contribution:
Participated in strategy sessions to define the main product concept.

Developed UX flows to ensure a seamless and intuitive experience.

Crafted the final visual design to create an attractive and enjoyable experience.

Conducted the user testing process to gather feedback and insights.






Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.






Contribution:
Led product development from concept to launch, ensuring business alignment.

Applied Behavioral Design to remove barriers and drive course enrollments.

Ran user testing to validate and refine the user experience.

Created handoff docs to streamline development and maintain design integrity.

Conducted QA reviews to ensure a flawless final implementation.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.
Contribution:
Facilitated a workshop with the team to define the product strategy.

Led the UX research process, analyzing users, market trends, and technology feasibility.

Defined and tested user flows and wireframes with stakeholders.

Designed the final UI and supported the development process through to launch.

Created the landing page to market the tool.






Personal Analytics App
YEAR
2020
ROLE
PRODUCT DESIGNER, PROJECT MANAGER
Contribution:
Led the entire process as a solo designer, from strategy to final UI.

Conducted quantitative and qualitative research to identify key targets.

Collaborated iteratively with the CEO to define user flows and wireframes.

Designed the UI and tested it with real users.
Contribution:
Led the entire process as a solo designer, from strategy to final UI.

Conducted quantitative and qualitative research to identify key targets.

Collaborated iteratively with the CEO to define user flows and wireframes.

Designed the UI and tested it with real users.
Contribution:
Led the entire process as a solo designer, from strategy to final UI.

Conducted quantitative and qualitative research to identify key targets.

Collaborated iteratively with the CEO to define user flows and wireframes.

Designed the UI and tested it with real users.
Contribution:
Led the entire process as a solo designer, from strategy to final UI.

Conducted quantitative and qualitative research to identify key targets.

Collaborated iteratively with the CEO to define user flows and wireframes.

Designed the UI and tested it with real users.
Contribution:
Led the entire process as a solo designer, from strategy to final UI.

Conducted quantitative and qualitative research to identify key targets.

Collaborated iteratively with the CEO to define user flows and wireframes.

Designed the UI and tested it with real users.
Contribution:
Led the entire process as a solo designer, from strategy to final UI.

Conducted quantitative and qualitative research to identify key targets.

Collaborated iteratively with the CEO to define user flows and wireframes.

Designed the UI and tested it with real users.





