I combine strategy and product design to help companies define, validate and launch high-impact solutions.
PhD in UX
11 years of experience
50+ products across startups and global brands
I help turn rough ideas into a clear product direction by defining the core user problem, mapping the experience, exploring solutions, and validating the concept before moving into development.
I help identify what is not working in the current experience, clarify the main user journeys, and redesign key flows so the product becomes easier to understand, use, and evolve.
I build functional, code-based prototypes that let teams experience product ideas before committing to full development. They can be tested with users, iterated quickly, and used to make better product and engineering decisions.
I help improve the moments where users decide whether to trust, try, buy, or continue using a product, combining UX, behavioral design, and experimentation to remove friction and increase clarity.
Co-Founder & Chief Product Officer at IceGuard
Erik combines a strong product acumen with exceptionally high standards UX. He's able to work closely with product teams and end customers to turn complex challenges into clean solutions. He's my go-to for hard UX problems
Sr. Product Marketing Manager at OmniWatch
Erik is an absolute 10/10. He has a natural ability to put himself in the user's shoes and combines that empathy with deep experience to create thoughtful designs. He's incredibly intentional about every detail and always has a research-backed rationale for his decisions.
Co-founder, AI powered analytics
If you're looking for a seasoned, talented, and thoughtful designer with great judgment who is also deeply versed in modern agentic interaction design, Erik is your guy.
Director of Product Management at SpyCloud
He went far beyond just creating design, his strategy and research insights made a huge difference in creating a product design that we all loved. He made it much easier for me because I could trust him to present his designs to senior and executive leadership with clear explanations and reasoning.
This is Erik, a Senior Product Designer based in San Diego, California. I bring together business strategy, user experience, and technology to help teams turn ideas into products that make sense.
I'm a generalist by nature, and I like being involved from the early questions all the way to the details of how something works. Tools will keep evolving, and we'll keep getting better and faster ways to bring ideas to life. But I still think the most important part happens before any of that: when a team gets together, challenges assumptions, throws ideas around, and figures out what's actually worth building. That's the part I enjoy most, and where I think I do my best work.
My path to design has been diverse and rewarding. While teaching at the university, I completed a PhD in UX, which included working in a research lab on complex industrial interfaces. This experience gave me a deep understanding of user behavior, design intricacies, and the importance of learning about not just the users, but also the products and processes behind them.
Eager to be part of the fast-paced and dynamic world of technology and design, I transitioned into a UX design agency. There, I had the chance to work on a variety of projects for major brands, helping them bring their ideas to life. Eventually, I ventured into freelancing, partnering with early-stage startups.
Product Strategy and Design Partner
Self-Employed
12. 2022 - Present
Senior Product Designer and Project Lead
Hi Experience
07.2020 - 12.2022
UX/UI Designer
Ideko S.Coop.
09.2018 - 07.2020
Lecturer, UX Designer and Researcher
Mondragon University
10.2015 - 07.2020
Behavioral Design & CRO
MrMarcel School
2021
PhD in UX design in industrial interfaces
Mondragon University
2017 - 2020
Master's Degree in Strategic Product and Service Design
Mondragon University
2015 - 2017
Bachelor's Degree in Industrial Design and Product Development Engineering
Mondragon University
2011 - 2015
